Guaraná Antarctica

My Role:
Copywriter

Project:
Social media campaign for Guarana Antarctica’s US market expansion.

Details:
As Brazil’s most popular soft drink, Guarana Antarctica needed a bold, Gen-Z-inspired social media presence to grab attention in the competitive US market. I crafted engaging social media posts, combining eye-catching image headlines and dynamic caption copy, while collaborating with a designer to develop unique visuals tailored to appeal to American audiences. The result was a vibrant campaign that introduced Guarana Antarctica to a new generation of fans.

Skills & Deliverables:
Copywriting, Social Media Copy, Creative Writing, Campaign Strategy